TALANTA HELA DESCRIBED IN DETAILS

A lot of people have been asking what Talanta Hela really is., Here is a full report on what it means.

This is a flagship program that protects the artists work as well as creates more opportunities for them in addition to creating more room for their creative skills. This program saw quite a number of Kenyan celebrities take on different roles, representing the interests of Kenyan artists.

Talanta Hela simply entails a flagship program initiated by the Kenyan Government and coordinated by the Ministry of Youth Affairs, Sports, and the Arts (Cabinet Secretary Ababu Namwamba) with the aim of nurturing and monetizing the talents of the youths in the country.

Talanta Hela encompasses a wide range of activities, including sports, artistry, music, and cinema, with the goal of ensuring that local talents are propelled, or rather, featured internationally, and that their living standards are improved by ensuring that their talent is able to make them earn a living and improve their lifestyle, making them independent.

Not only does Talanta Hela seek to commercialize talents, but also strengthen existing initiatives and create new avenues of growth. It also includes prominent stakeholders like the ministry of education, the private sector, and other federations that will ensure that everything is a success by putting in what they have to see that the initiative has what it needs to help artists meet their end goals.

This platform is a total relief to all Kenyan artists and other content creators by offering them the opportunity to monetize and track their work. Over the past few years, people have been having their way with other people’s sweat, crediting it as their own. With Talanta Hela’s initiative, the artist’s work is guarded and cannot be taken away.

Lastly, Talanta Hela looks to elevate and transform the creative economy, empower the youth, and position Kenya as a hub for talent development and economic growth.

Talanta Hela was established through Kenya Gazette Notice No. 1649 (Vol. CXXV No. 32) by the President of Kenya back in February.