Global pop sensation Dua Lipa has launched a massive legal battle against Samsung, accusing the tech company of using her image on television packaging without authorization. The singer is seeking at least $15 million in damages, claiming the alleged misuse harmed her brand and falsely suggested she endorsed Samsung products.
Highlights
- Dua Lipa filed a $15 million lawsuit against Samsung.
- The singer claims her image appeared on Crystal UHD TV packaging.
- The disputed photo was reportedly taken backstage at a 2024 music festival.
- Her legal team alleges false endorsement and copyright infringement.
- Samsung has not yet issued a public response.
Main Story
Singer Claims Her Image Was Used Without Permission
Award-winning artist Dua Lipa has accused Samsung of illegally using her likeness to market its Crystal UHD televisions.
According to legal documents filed in a California federal court, the company allegedly featured a backstage photograph of the singer on television boxes sold across the United States and other international markets.
The image in question was reportedly captured during the 2024 Austin City Limits festival.
Legal Team Says The Use Suggested Endorsement
The lawsuit argues that consumers could have believed Dua Lipa officially endorsed Samsung’s products because of the way the image appeared on the packaging.
Her lawyers claim the use of her image without consent not only violated intellectual property laws but also affected her commercial reputation and existing business relationships.
The case includes allegations of copyright infringement, trademark infringement, false endorsement, and violation of publicity rights under California law.
Singer Says Samsung Ignored Requests
According to the filing, the singer allegedly discovered the unauthorized use in June 2025 and requested that Samsung stop distributing the packaging.
However, her legal team says repeated demands were ignored, prompting the lawsuit.
The pop star is now seeking financial compensation of at least $15 million alongside a court order to prevent any further use of the image.
Samsung Yet To Respond Publicly
As the story gains global attention, Samsung has not released an official statement addressing the allegations or the lawsuit.
The case is expected to spark wider conversations around celebrity image rights, brand partnerships, and the legal risks companies face when using public figures in marketing materials.
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