DNA Explains Why Coca Cola Studio Selected Specific Artists Excluding Out The Famous Ones

Kenyan former musician DNA has explained why the Coca-Cola Company was choosy when it came to selecting artists to represent their brand.

Speaking through a video he shared online, he said that Coca-Cola as a brand decided to do so because the company preferred to pick scandal-free artists.

“My point is this: hizi ni kampuni za watu and hizi ni kampuni zenye zinataka kua na image safi. So they want clean brands, and sad to say, some of the artists were disqualified.”

Coke Studio selected two artists to represent them this year, Khaligraph Jones and Nikita Kering, saying the reason they were picked is that they are scandal-free and are likely to represent the company well.

He advised Kenyan artists to protect their brands by avoiding being part of scandals and using vulgar language, as that will make them miss out on a number of opportunities.

He, however, shed some light on two artists who should have been featured, as in selected to be part of the team that will represent them this year, who are Wakadinali and Boutross, whose music is doing well, saying it might probably be because they weren’t able to come to a common agreement and understanding on payment plans.

He lastly felicitated and acknowledged Kenyan artists that are doing well in the music industry, naming some of them as Willy Paul and Wakadinali. He told them that sometimes things may not work out in their favor, but they should not give up and consider putting in more work so that maybe the next year they may be reconsidered.

Coca-Cola’s ‘Real Magic’ brand philosophy celebrates the magic of human connection and the belief that our differences make the world a richer and more interesting place and by using artists they believe they are connecting their world with people easily.