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Bahati Speaks on Why They are Still Working with Raha Premium Brand
Kenyan gospel artist Kevin Bahati has talked about why he is still glued to Raha Premium Brand with his wife and hasn’t considered shifting to something else yet.
Bahati, who has been working with the Cooking Flour ‘Raha’ brand, said that he is still at it because of how well they are paying them and said the reason he hasn’t thought of shifting yet is because he wouldn’t settle for less.
For him, it is better to have one brand that pays you well enough and do the most by marketing it and doing all that is necessary for the brand to receive recognition and sales, rather than working with so many brands for peanuts.
“It is just that we don’t want to be everywhere with Kidogo money, and then your brand is…so we always wait for the right time.” Bahati added.
Bahati and his wife Diana Marua have managed to pull brands and not just the audience that’s going for what they are advertising, and to them, this is just raising bars for all those other investors interested in them to measure and reach them because their rate card is something else.
Aside from being the most followed and loved couple in the country, they are also leading in matters of influence and parenting.
He also shared the secret to making it in life: being real with yourself so that people know the real you rather than faking your lifestyle.
“If things are not okay, I’ll tell you they are not okay, and a normal man will hide the tears, but as for me, nikiwa poa nitakushow, and that’s how you inspire people; you also show them your weak side.”