SAUTI SOL’S SAVARA CROWNED KENYA CANE AMBASSADOR

Sauti Sol is a band made of three crew members who are Bien, Chimano and Savara initially went by the name Cappela are worth 10 million.

Having done a lot of collaborations and released variety of albums, They are highly recognized by the whole Africa.

Yesterday one of their members Savara got privileged to be named as the brand Ambassador of Kenya canes at the National Museum of Kenya.

Kenya Cane is a smooth and light, versatile spirit company with a wide variety of cocktails in it. Been in existence since the year 1976.

Being a Brand Ambassador entails that the person selected for the job has the responsibility to create awareness to the public, speak positively about the Company and execute the following roles:

Giving a Human Touch to the Brand, In the sense that If there is a face that is representing the company, people will always pick out.

They also help to contain a situation that had initially come up to destroy the company’s reputation, because of associating with a person who is popular, will do away with the bad reviews it initially had.

They also help in clearing doubts from the public who don’t know if they can trust something, or are looking for a certain product. Engaging a brand Ambassador makes people be confident in the product.

Furthermore, they also help the company to grow because by using an international artist to market your product public to be known can take you far to expand it by taking it over seas and grow yourself.