Kenyan women took the spotlight as L’Oréal Paris introduced its globally recognised “Worth It” initiative to Nairobi. Through a bold event dubbed Walk Your Worth, the beauty powerhouse was set to celebrate confidence, culture and self-expression while spotlighting women who are shaping industries, uplifting communities and inspiring the next generation.
Highlights
- L’Oréal Paris is launching the Nairobi edition of its global “Worth It” empowerment initiative.
- The Walk Your Worth event took place at the Sarit Expo Centre in Nairobi.
- The event celebrated women making an impact across different sectors.
- A special runway showcased Kenyan culture and fashion designers.
- The initiative aimed to encourage women to recognise their value and embrace confidence.
Main Story
L’Oréal Paris Brings Global Initiative to Nairobi
Global beauty brand L’Oréal Paris brought its internationally celebrated empowerment campaign to Kenya with the launch of Walk Your Worth Nairobi. The initiative was part of the brand’s broader “Worth It” movement, which promotes confidence and self-belief among women across the world.
Scheduled for March 7 at the Sarit Expo Centre, the event merged beauty, fashion and storytelling to create a platform that celebrates women who are pushing boundaries in their respective spaces.
A Celebration of Confidence and Culture
The Nairobi edition attracted a mix of leaders, creatives and trailblazers whose work continues to shape Kenyan society. Organisers say the experience will combine international beauty trends with Kenyan cultural influences, creating a unique showcase of identity and pride.
A highlight of the evening was a runway presentation featuring designs inspired by Kenya’s vibrant heritage. The show aimed to honour the country’s fashion talent while celebrating the diversity and traditions that define Kenyan culture.
Amplifying Women’s Stories
According to L’Oréal East Africa Managing Director Marie Van Haesendonck, the event was designed to shine a light on the achievements and resilience of Kenyan women.
She noted that women across the country are making remarkable strides in business, communities and creative industries, often leading with confidence and elegance.
Through the “Worth It” platform, participants shared personal journeys about discovering their value and building self-confidence stories that the brand believes can inspire others to pursue their ambitions.
A Mission Rooted in Empowerment
The initiative aligns with L’Oréal Paris’ broader mission to encourage women to recognise their potential and pursue growth in every area of life.
By championing self-worth and personal confidence, the brand hopes to inspire women to create impact not only in their own lives but also within families, workplaces and communities.
When women embrace their worth, the impact goes far beyond beauty it reshapes communities, inspires generations and changes the story of what’s possible.
L’Oréal Paris, the world’s number one beauty brand,is renowned for its Parisian heritage and commitment to empowering individuals to embrace their self-worth. With a legacy of innovation and inclusivity, the brand continues to inspire confidence and celebrate diversity across the world.
