Kenyan humour, social habits and everyday conversations are taking centre stage in a new brand campaign by Kenya Wine Agencies Limited (KWAL), which is giving Savanna Premium Cider a distinctly local identity. Dubbed Savenya, the campaign seeks to connect with Kenyan consumers through familiar cultural experiences, shared jokes and the moments that make social gatherings uniquely Kenyan.
Highlights
- KWAL officially launched the Savenya campaign on November 5, 2026, in Nairobi.
- Savenya is the Kenyan adaptation of Savanna’s global “We Get You” campaign.
- The localised message, “Tuna Wa Get”, celebrates shared Kenyan experiences and humour.
- The campaign covers Savanna’s wider local product range rather than introducing a new drink.
- KWAL is positioning the campaign ahead of the festive season and December celebrations.
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KWAL Introduces Savenya to Celebrate Kenyan Culture
Kenya Wine Agencies Limited (KWAL) has unveiled a new campaign for Savanna Premium Cider, drawing inspiration from the humour, social interactions and everyday experiences that define Kenyan culture.
Named Savenya, the campaign brings Savanna’s international brand identity closer to local consumers by incorporating familiar Kenyan expressions, behaviours and social settings.
The initiative was officially launched on Thursday, November 5, 2026, during an event at Oyster Bay in Runda, Nairobi. The gathering attracted members of the media, content creators, business partners and other invited guests.
Rather than introducing another product to the market, KWAL is using the campaign to create a stronger cultural connection between Savanna and its Kenyan audience.
‘Tuna Wa Get’: The Kenyan Meaning Behind Savenya
Savenya draws from Savanna’s international marketing platform, “We Get You”, which has been adapted for the Kenyan market through the phrase “Tuna Wa Get”.
The expression communicates a sense of mutual understanding, shared humour and familiarity among Kenyans.
Through the campaign, the brand hopes to reflect situations that local consumers can easily identify with, from spontaneous social plans to the conversations and unexpected moments that make gatherings memorable.
KWAL’s Head of Marketing, Kennedy Mutula, said the campaign was deliberately introduced ahead of the festive period, when social activities typically increase.
He highlighted weddings, family reunions and December travel arrangements as some of the experiences that bring out Kenya’s distinctive social culture.
According to Mutula, the festive season also presents an opportunity for brands to connect with consumers as they make decisions about what they want to include in their celebrations.
Campaign Covers Savanna’s Wider Product Range
KWAL explained that Savenya is designed to represent the broader Savanna portfolio available in Kenya rather than focusing on one particular cider.
Mutula noted that the campaign was developed around recognisable Kenyan experiences instead of relying on generic advertising themes.
He added that consumers often associate brands with the people they spend time with, the atmosphere they enjoy and the experiences surrounding a particular occasion.
The company is therefore seeking to make Savanna’s brand identity feel more connected to local conversations and lifestyles.
KWAL Highlights Savanna’s Growth in Kenya
The new campaign builds on KWAL’s continued investment in the cider category since introducing Savanna to the Kenyan market in 2019.
That year, the company established a new production line dedicated to cider manufacturing, with Savanna Dry now produced locally.
In 2025, KWAL expanded its portfolio with the introduction of Savanna 0.0, a non-alcoholic alternative designed for adults who prefer to avoid alcohol or occasionally choose an alcohol-free option.
With Savenya, the company is now shifting additional attention towards cultural relevance and consumer engagement as it seeks to strengthen the brand’s presence in Kenya.
The campaign comes at a time when businesses are preparing for increased festive-season activity, with brands looking for ways to connect with consumers through local experiences and social culture.
Savanna products are intended for adults aged 18 and above. Enjoy responsibly.
From the way Kenyans joke with each other to the plans that keep changing before December outings, Savenya is betting on one thing: understanding local culture is one way of making a brand feel closer to home.
