Maandy joins the Chrome team as a brand partner. Ahead of the Chuka Town Elevated Consumer Experience Nairobi, Kenya, February 28, 2024: Kenya Breweries Limited (KBL) mainstream spirits brand, Chrome Trademark, has announced a brand-new partnership with popular recording artist Amanda Wambui, popularly known as Maandy.
This partnership will be officially announced by way of an elevated consumer experience event, which will take place in Chuka Town on Saturday, March 2, 2024. The Chuka Town experience will take place at Marine Park Resort and will feature Maandy on stage alongside other big artists in the Kenyan entertainment space, such as Bensoul, Ndovu Kuu, Fathermoh, Breeder LW, and DJs Kalonje, Tadgue, and Maddz. MC duties will be handled by MJay. Maandy joins the Chrome brand as an influencer in line with the brand’s objective, which is to position itself as a progressive urban spirit, uniting those that trust in their roots, the ones that live in the joy of the present and thrive off the energy of the streets that made them who they are. Beyond that, the brand remains at the forefront of channeling the newest, freshest trends in Kenya’s dynamic urban culture. Said Maandy, speaking on the partnership opportunity.
“This is a massive opportunity for me. This partnership opens me up to new audiences, new avenues to showcase my creativity, and new stages to connect with my fans. I am really excited, and I cannot wait to bring my fans along in this new experience with the Chrome brand. Chuka will be massive, and I invite everyone to show up on the day and celebrate with us,” Maandy said.
The upcoming Chuka Town Elevated Party will not only be a great opportunity to introduce her to our world, but it will also be an exciting night filled with great music and positive vibes. Chrome’s partnership with Maandy will bring fresh excitement to the Chrome brand, especially for female consumers.
We are committed to setting trends in urban Kenyan culture. We are getting closer to solidifying our position as a leader in the mainstream spirits market. Chrome’s focus on creating unique experiences for consumers will keep them engaged with the brand’s story, all while enjoying responsibly,” Chrome Brand Manager Lilian Mbugua shared.