Kenyan Gospel Kisii artist Embarambamba has shared the reason as to why he chose to dress the way he did: dressed up like a girl.

Speaking during an interview with Nicholas Kioko, he said that he dresses girlishly so that people can recognize him and that he can get attention. He describes himself as the best comedy gospel artist.

According to him, dressing the way he does and mimicking other people by pulling funny stunts like dumping himself in the mud and climbing trees is a marketing strategy for him so that he is able to drive traffic to his channel and have a number of people streaming his music, which is a win-win situation for him. And more importantly, he noted that it was for entertaining his audience.

“Lazima nikiimba niweke comedy, ndani ndio mafans wasikie vizuri na wafurahie.”

Asked If, by chance, he abuses drugs, he dismissed the allegations and said he is clean and has never tasted either.