Well, ever asked yourself how Majimbo sprouted from just a mere nobody to being ‘The eminent Hollywood Majimbo’?
Content creation has risen and changed enormously over the past few years, till date, content creators are quickly emerging to being ‘gods of the streets.’ During the Global Covid19 pandemic, social media penetrated society and now more than 50 million people worldwide consider themselves creators a name that encompasses multiple versions of creativity.
Elsa Majimbo, or preferably, ‘the girl next door who got global’ is now a global Internet Sensation who has not only lit up people’s lives with her comic value but also a now Hollywood model not to mention becoming an International Icon making it in Forbes 30 under 30 list.
According to Majimbo, your own success depends on your IP, which is basically something of value or an asset which is created from an original idea where freely sharing might not be caring. A set of rules governing the format of data sent via the Internet, It is an identifier that allows information to be sent between devices on the network, thus enabling the creator to positively benefit from the shares of their content.
Speaking to Forbes Women Magazine, the global star highlighted the strategic move behind her success.
“Owning your own IP just generally makes you more money, and so many people drown because they don’t have the IP,” explains Majimbo, “musicians, even people with reality shows, and I never want to be in that space. So I wouldn’t compromise my happiness for a few dollars now, when I can secure a really big bag, later.”
Elsa goes ahead to explain how meeting up with her manager Mohamed (Mo) Kheir led to a collaboration which led to a unique connection before they even met personally.
“Having someone grab away from me and have the power to own my creativity, or tell me what I can and can’t do? That’s a red line. For me, it’s the deal-breaker, it’s the one thing I don’t compromise on,” explained the now Hollywood star, “And also owning your own IP just generally makes you more money.”
“It’s almost unheard of for a comedian to rise in the speed that Elsa has, but then to also land the couture collaboration, of which we retained the IP ownership,” explains Mo, “it’s unprecedented for a comedian to do that in the period of less than a year, it’s important for Elsa to have ownership in everything she has hand in development. You don’t build a legacy on rented land.”
The now Global phenomenon explains how they had similar interests with her manager,
“Mo was clearly a fan who saw me the way I saw myself, not just for where I was, but where I could be. He was strategic like me, we set huge goals and achieved them in a matter of months,” explained Majimbo, “then set even bigger ones, and we are now surpassing those as well.”
Majimbo went ahead to uplift herself to greater heights by actually terming herself as an Icon, according to her mantra which goes by,
“Chance favours the prepared mind, and opportunity favours the bold, Because I have this opportunity and so many people would say it’s luck, but I believe there is a very thin line between luck and opportunity,” continues Majimbo, “You also need to know where your head is at and I feel like you also need to carry yourself with some type of humility.”
Well, the main roots of her success are majorly owning her IP and surrounding herself with the right people as people who act as her support system, focusing on creating a global platform and owning her own narrative and its future results.
By: Its-Gatwiri.