Content creator YY has revealed that YouTube doesn’t help generate good money as people assume.
According to him, most Youtubers spend their money in preparations of a video that will take months, if not years to start bringing in returns.
Speaking from experience, YY made it known that to create quality content – one would need around Ksh 100,000 to shoot for just one episode which is absurd considering the months it will take to earn back the same amount from the video.
If you are shooting YouTube content and let’s say you need three cameras, each will cost you Sh6,000 to hire. That’s Sh18,000. Then there is the battery mount which will cost you Sh6,000 for the three cameras, two studio lightings will cost Sh5,000 and if you are doing a bigger production you will need more lights. Then there is Zoom Recorder which is around Sh6,500, go to tripod, lens, take cabs, and all that. So in a day, you might need Sh60,000 on the minimum and that’s not to add the venue charges where you will be shooting the content. You have your crew you have yet to buy them food, said YY adding;
In a nutshell, you will need not less than Sh100,000 to shoot an episode for your YouTube content. And for you to make around Sh100,000 on YouTube from one video content you will need about two million views. This is why I employ artists to be open to collaborations because that way we can help each other build brands and then attract sponsorships, and brand clients. But solely relying on YouTube income, isn’t going to work.
Well this may explain the reason why we haven’t been seeing much content from the media personality.
A while back he had however invested in creating content with his hilarious small sister only for him to take a long break from production.
He however appears to be doing good thanks to the many advertisements he has since been landing with betting companies.