A sudden wave of WhatsApp account suspensions has left hundreds of Kenyans struggling to access the popular messaging app. Social media is buzzing with reports of users being unexpectedly logged out of their accounts, with many claiming it happened while they were actively using the app on multiple devices.The mass suspensions have raised concerns, especially given WhatsApp’s prominence as a key communication tool in Kenya, where nearly 97% of internet users rely on the platform every month.

Affected users have described receiving a message stating, “This account no longer uses WhatsApp. Chats are still on this phone.” While WhatsApp promises a review of the suspensions within 24 hours, many are left in the dark, unsure if or when their accounts will be restored. Some users suspect that the bans may be linked to the use of unauthorised or modified versions of WhatsApp, such as GBWhatsApp and YoWhatsApp, which have become popular in Kenya.

Meta, the parent company of WhatsApp, has increased efforts to clamp down on these unofficial versions. “We use machine learning and user reports to identify and ban accounts that violate our policies,” Meta stated in May. The crackdown coincides with a decline in WhatsApp’s market share, as reported by the Communications Authority of Kenya (CA). In the first quarter of the year, WhatsApp usage dropped by 0.3%, while Facebook’s popularity rose to 49.4%.

WhatsApp’s guidelines prohibit several activities that could lead to account bans, including sending unwanted or automated messages, creating unauthorized accounts, and using modified apps. Meta has also banned users for sharing contact lists without permission, excessive use of broadcast messages, and promoting harmful or illegal behaviour, such as spreading false information or hate speech.

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While some users hope for a quick resolution, others are already exploring alternative messaging platforms to avoid future disruptions. As the review process unfolds, it remains uncertain whether the suspended accounts will be reinstated or if the bans signal a new trend in Kenya’s digital landscape.