Kenyan musician Nviiri the Storyteller has voiced his support for NACADA’s latest push to ban alcohol advertisements and raise the legal drinking age to 21. In a heartfelt statement, the artist revealed why he stepped back from promoting alcohol brands and urged fellow creatives to lead with truth and integrity.
Highlights
Nviiri backs NACADA’s plan to ban alcohol ads and raise the legal drinking age.
He recalls being disturbed by the reality of alcohol promotions in low-income areas.
Calls on influencers and artists to prioritize purpose over profit.
Urges musicians to show the next generation that art is a calling, not just a hustle.
Declares he’ll no longer support products that harm the youth.
Main Story
In response to the ongoing conversation sparked by NACADA’s recent proposal, Nviiri the Storyteller has taken a firm stand against alcohol advertising, especially when targeted at vulnerable communities. The agency’s proposed measures include raising the legal drinking age from 18 to 21 and completely banning alcohol-related ads, a move that has divided public opinion.
Reflecting on a past campaign, Nviiri shared a personal experience that led him to reevaluate his involvement in alcohol promotions. During a marketing gig in Kayole, he was struck by how many locals prioritized basic needs like food and jobs over alcohol. The moment left him disillusioned.That event, he says, marked his last time engaging in such endorsements. “If it doesn’t uplift someone else, don’t deceive them that it’s good,” he cautioned, a strong message directed at fellow influencers.
Nviiri is now urging artists to live truthfully and stop compromising their values for the sake of brand deals. He challenged musicians to be role models and to show upcoming generations that art is more than just a business opportunity, it’s a gift and a calling.
He encouraged creatives to put purpose before profit, choosing not to “sell everything in front of them” for money.
Nviiri’s statement aligns with a growing number of public figures who believe stricter regulations around alcohol could protect the youth and promote healthier choices. His words come at a time when the influence of celebrity endorsements on youth behavior is under scrutiny.
‘When art becomes your voice, let it speak truth, not just for you, but for those coming after you.’
