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Kenya Cracks Down on Sugary, Salty Packaged Food with New Label Rules

Kenya is taking a bold step in the fight against lifestyle diseases — and your favourite snack might not make the cut. A newly proposed health policy could require nearly all packaged food and drinks on Kenyan shelves to carry warning labels if they’re too high in sugar, salt, or fat.

Highlights:

  • 90% of packaged foods from major brands would need health warning labels
  • Policy based on new guidelines from Kenya’s Ministry of Health
  • Products like fizzy drinks, biscuits, and yoghurt face closer scrutiny
  • Obesity rates have tripled since 2000, with women most affected
  • Kenya could become the first African country to fully roll out front-of-pack warnings

Main Story:

According to an independent report by the Access to Nutrition Initiative (ATNI), 90% of packaged foods sold by top companies in Kenya — including household names like Coca-Cola, Nestlé, and Brookside — would qualify for mandatory health warning labels under new rules being considered by the Ministry of Health.

The study assessed 746 products from the top 30 food and beverage brands, representing over half of Kenya’s formal packaged food market.

These labels would appear clearly on the front of packages, alerting consumers when a product is high in sugar, salt, or saturated fat. The model is designed to help people make informed choices about what they eat — especially in a market flooded with ultra-processed, convenience-focused products.

If implemented, Kenya would be among the first countries in Africa to enforce such labeling, following the lead of countries like Chile and Mexico.

The urgency is clear. Obesity among Kenyan adults has more than tripled since 2000. Today, 45% of women and 19% of men are either overweight or obese. Non-communicable diseases like diabetes and hypertension now account for nearly 39% of deaths in the country.

The rise of fast food and highly processed snacks — often fortified with vitamins but still loaded with sugar or salt — has created a double-edged health crisis: one where undernutrition and obesity coexist.

Foods like sweetened yoghurt, biscuits, and even some breakfast cereals may carry labels warning consumers of high levels of salt, sugar, or fat. Companies might need to reformulate recipes or risk losing health-conscious customers.

And for Kenyan shoppers, this could mark a shift in how they approach everyday food decisions — with health finally taking center stage.

Kenya stands at a turning point: Will clearer labels nudge us toward healthier choices, or will we keep ignoring the warnings written right on our plates?

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