Rigathi Gachagua is once again the talk of the nation—this time not for policy, but for personality. His now-viral phrase “Hi Cousins” delivered during a political tour in Ukambani has delighted many Kenyans, stirred laughter, and fired up political discourse, showing the power of language in shaping public narrative.
Highlights
- Gachagua called Kamba and Kikuyu communities “cousins” during a rally in Ukambani.
- The phrase “Hi Cousins” quickly turned into a trending topic online.
- Social media users adopted the phrase in memes, parodies, and political satire.
- Some leaders praised it as a call for unity, while critics warned against tribal rhetoric.
- The moment reflects Gachagua’s growing influence on Kenya’s political pop culture.
Main Story
While addressing residents in Ukambani alongside Wiper leader Kalonzo Musyoka, Rigathi Gachagua introduced the now-iconic phrase “Hi Cousins.” His intent was to emphasize historical and cultural ties between the Kikuyu and Kamba communities, pitching it as a call for solidarity across regional lines.
The light-hearted greeting instantly resonated with the crowd—and more powerfully, with the internet.
Within hours, “Hi Cousins” was trending on social media platforms like X, TikTok, and Instagram. Kenyans ran with the phrase, using it in humorous skits, captions, and even political critiques. Some referred to it as “Cuzo Culture,” blending street slang with political messaging in true Kenyan fashion.
Influencers and content creators turned it into a template for comedy, satire, and even brand content, proving once again that in Kenya, politics and pop culture are inseparable.
Supporters applauded the statement, interpreting it as a call for ethnic harmony. They appreciated Gachagua’s informal approach to breaking down tribal barriers and reaching out to diverse communities with warmth and humour.
However, critics were quick to push back. Allies of President Ruto accused Gachagua of using identity politics to position himself for future power moves. Some warned that such language, while seemingly friendly, could mask deeper political maneuvering or even fuel tribal alignment.
This isn’t the first time Gachagua has introduced a viral political slogan. From “Wantam” to “Shareholders,” he has consistently branded his ideas in catchy, meme-friendly formats that connect with the public, especially young voters.
With “Hi Cousins,” the former DP has once again tapped into the power of relatability—showing that in Kenya, the right words can travel far, fast, and deep.
Whether strategic or spontaneous, Gachagua’s “Hi Cousins” has sparked a national conversation—reminding us that in politics, the vibe is just as powerful as the vision.
