DirectLine Assurance celebrated its 20th anniversary in style by hosting Nairobi-based intermediaries to a high-level dinner. The event recognised the company’s journey, achievements, and resilience in Kenya’s insurance landscape, while reaffirming its commitment to innovation and customer service.
Highlights
- Nairobi dinner brought together intermediaries, agents, and brokers.
- Company celebrated over KSh 1 billion paid in claims since January 2025.
- DirectLine emphasized its leadership in PSV motor insurance.
- Event follows recovery from a dramatic shutdown attempt in 2024.
- Plans unveiled for youth-focused training and digital agent support.
Main Story
DirectLine Assurance, a leading name in public service vehicle (PSV) motor insurance, hosted a vibrant celebration in Nairobi to mark its 20th anniversary. The event gathered intermediaries, tied agents, and corporate partners who have played a role in the company’s success.
During the dinner, company executives including CEO Sammy Kanyi and Customer Corporate Team Leader Eliakim Alando applauded the commitment of Nairobi’s intermediaries. They revealed that since January 2025, DirectLine has disbursed over KSh 1 billion in claims, reaffirming its reliability in a competitive industry.
The anniversary comes months after a leadership shake-up in 2024, when SK Macharia, chair of Royal Credit, attempted to shut down the company and dissolve its board. The Insurance Regulatory Authority (IRA) quickly intervened, confirming DirectLine’s operations were legal and uninterrupted. The company has since rebounded, strengthening its operational base.
Looking ahead, DirectLine is prioritizing youth engagement and innovation. Plans include training new agents to boost youth employment and enhancing digital platforms to streamline service delivery and claims management. The company is also focusing on simplifying minor accident claims through small-claims courts.
From turbulent boardroom battles to billion-shilling milestones, DirectLine’s 20-year journey proves that staying the course—and adapting with the times—is the real key to industry leadership.
